NAME CALLING
Have you paid attention? I mean to the names?
When I was a kid coffee was called “coffee”. That’s it. Except for company names like Folgers or Maxwell, or euphemisms like “Joe” we simply knew our coffee as “coffee”. Descriptors like “black” and “sweetened” or “with cream” sufficed, and we knew or needed little else. But times have changed haven’t they?
Today’s coffee menu lists a number of coffees like latte’, mocha, cappuccino, and a greater number of blends that sound so yummy! Swiss mocha, Butternut Vanilla café, Hazelnut Rum latte’, Southern Butter Pecan Cream mocha.
Indeed they sound inviting, but I’ve found that most often they promise more than they deliver. Too strong (Yes, there is such a thing), burnt (Yes, again. You can burn coffee.), I’ve had to pour almost entire cups down the drain because the stuff was so terrible I couldn’t stand it. Leaves me terribly disappointed, not to mention four or five bucks poorer, and I vow never to try that again.
Butternut should have a fairly near flavor to a buttery nut, wouldn’t you think? Names mean something, or at least they should. That applies to coffee, but not solely so, and not only coffee houses are guilty of failure to deliver.
Father. It’s a name. Mother is too. Son. Daughter. Employee. Manager. Assistant. Minister. What describes you? What do people think of the product?
Some of us wear a label that’s often been served up too strongly and its burned a lot of people. Christian. Word has gotten out too. People aren’t returning for more. It’s a shame. Christian is actually the most delightfully, sweet and fulfilling experience ever to exist, but unfortunately, the cooks have ruined it. Most buyers have never tasted it the way it was meant to be.
This week, think about the names you wear. Do a better job of them. And if you’ve tried one of those fancy coffees and been disappointed, maybe you need to get back plain old Folgers or Maxwell House. If you’ve tried religion and found it promising more than it delivers, maybe you need to get back to pain old Jesus. He’s good to the last drop.
All material copyrighted by Stephen Meeks
--Gourmet Thoughts for A Gourmet Day ** Fresh Brewed Here Every Monday-- Millions of us begin our day with coffee. For some its a necessity; for others a simple luxury. Which ever your case, I want to share it with you occasionally--not to intrude, but, hopefully to enhance by offering a thought, an idea, an insight, or a story. After all, what better way to begin a gourmet day than with a gourmet thought and hot coffee?
